Our strategy for success

Richard Scudamore talks about how clubs’ investment is making a real difference.

The Premier League

“The Premier League has always worked hard to create the conditions for our clubs to succeed. Collective decision-making and revenue distribution are critical to this. We are privileged to have always had clubs who support this model by delivering on and off the pitch. Throughout this Review you will see examples of where clubs’ investment is making a real difference to this competition, their fans and their communities; creating attitudes, structures and facilities that will serve football for years to come.”

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The Football

“José Mourinho’s Chelsea are worthy Barclays Premier League champions. Their skill combined with their will to win are embodied by players like Eden Hazard and John Terry. This is the sort of combination clubs are trying to achieve with their continued investment in Youth Development, as clubs want to be producing world-class players as well as buying them. That is why the investment in the coaching and education of our best young players is so important.”

John Terry lifting the Premier league Trophy

One of the Premier League’s proudest achievements is the scope and scale of our clubs’ delivery for their communities.Richard Scudamore

The Fans

“I never tire of saying it and the clubs never tire of achieving it; our top strategic priority is full and vibrant stadiums. This is the third season in a row that the Barclays Premier League has had occupancy in excess of 95% - the highest in Europe. Clubs work incredibly hard to achieve this, but this season it is particularly pleasing to see an increase in away attendance, female fans and to see more young people coming through the turnstiles than ever before. Robert Elstone gives some insight into Everton’s attendance strategy in The Fans section of this Season Review, but variations on that are happening right across the League.”

Richard Scudamore at Premier League Schools tournament

The Communities

“One of the Premier League’s proudest achievements is the scope and scale of our clubs’ delivery for their communities. The figures in terms of reach and investment are huge – dwarfing that of any other sport – but it is the life-changing impact these programmes can make on individuals that really drives home their importance. Getting young people involved in sport requires facilities, coaching and opportunity. Our clubs deliver schemes like Premier League Kicks and tournaments such as the Premier League Schools Tournament, which inspire and engage thousands each year, creating a sporting habit, offering routes into further education and training and even providing players for professional club Academies.”

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